Online video: 10 tips to creating effective business video content

Online video has become an efficient power tool for business, and as with any tool, serious injury can result if not handled carefully.

Internet video has shifted from a popular demand to a consumer expectation. Many people turn to web video for news, entertainment and education. Businesses of all sizes use web video for advertising, employee communication and staff training. FaceBook, Twitter and similar social media sites have catapulted online video sharing to a new height. Continue reading

Benefits of Adding Video to Your Website

Video is no longer a nice add-on for e-commerce– Internet website video is now a must-have for e-businesses concerned with SEO (search-engine optimization), conversion rates, and brand identification—essentially any company with an online presence and intent to succeed.

The professional Birmingham, Alabama video production company Vulcan Media has answered the ‘Why’ behind website video as a smart business practice: Continue reading